CLIENT
Wine of the Month Club
CASE STUDY // WINE RETAIL
Aiden The Wine Advisor
A WhatsApp-based assistant helping Wine of the Month customers discover wines
Wine of the Month Club partnered with Cerebral Circuit to explore how AI could support a more guided, conversational shopping experience for wine buyers.
SECTOR
Wine retail
CHANNEL
LAYER
Conversational commerce
THE OPPORTUNITY
Buying wine online can be surprisingly difficult.
Customers often know what they want in human terms—a dinner pairing or a wine similar to one they already enjoy—but ecommerce catalogues are not always built around that kind of intent.
The opportunity was to let customers describe what they needed, ask follow-up questions, get relevant recommendations and move straight into checkout.
THE SOLUTION
Aiden was built as a WhatsApp-based AI wine shopping assistant.
It can answer wine questions, support guided discovery, check product availability, build a cart and hand the customer off to checkout through a generated link.
Rather than replacing the ecommerce store, Aiden creates a conversational layer on top of it.
HOW AIDEN WORKS
01
Ask
Customers describe an occasion, taste, varietal, budget, pairing, gift need or product preference.
02
Discover
Aiden answers questions, searches the catalogue, recommends wines and checks availability.
03
Build
The customer selects products and Aiden helps build the cart inside the conversation.
04
Checkout
A generated checkout link turns the WhatsApp conversation into a direct commerce handoff.
HOW IT WAS DELIVERED
1
Built around natural buying intent
Aiden was designed to understand how customers actually ask for wine: by occasion, taste, varietal, budget, pairing, gift need or product preference.
2
Connected to live product discovery
The assistant supports catalogue search, product recommendations, availability checks and wine-specific Q&A, helping customers narrow choices without manually browsing.
3
Linked conversation to checkout
Aiden can help customers build a cart and generate a checkout link, turning a WhatsApp conversation into a direct commerce handoff.
IMPACT & RESULTS
Aiden gives Wine of the Month a practical conversational commerce layer. For customers, it makes wine shopping easier and more natural, with guided recommendations in plain language rather than requiring them to navigate the full catalogue themselves.
For Wine of the Month, Aiden creates a new way to capture buying intent, support product discovery, reduce friction between question and purchase, and learn more about what customers are asking for.
It also creates a foundation for abandoned checkout recovery, richer merchandising, customer-specific recommendations, support escalation and deeper commerce automation.
5,051
Messages handled
953
Users supported
895
Checkout links generated
THE TAKEAWAY
Aiden shows that ecommerce AI does not need to start with a new storefront. Sometimes the better move is to add a conversational layer where customers already are—helping them express intent, find the right product and move toward checkout with less friction.
cerebralcircuit.ai
CASE STUDY // WINE RETAIL